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If you had to choose a real estate technology solution from three different firms—one company is VC-funded, the other listed on Wall Street and the third family-owned—who would you pick?

Clearly, you would need more information…but in this case, the best choice may not be the obvious one. However, the choice is easy.

I’ve been on both sides of the fence—as a venture capital investor and owner of Delta Media since 2000. And I’ve learned that family-owned businesses have a slew of built-in competitive advantages over firms funded by VC or Wall Street.

So often team leaders set up their teams without setting expectations. This leads to frustration for both the agent team member as well as the team leader. Clear cut expectations are necessary to ensure everyone knows what you expect from them every day, week, month, quarter and year.

Having clearly communicated guidelines for each member of the team also means that they will have greater clarity, daily behaviors and ultimately sales success.